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Beautiful Landscape

My Story

Born and raised in Winter Garden, Florida, I'm an enthusiastic professional with a passion for all things omni-channel marketing. Throughout my career, I've had the privilege of living in diverse locations, including Wyoming, Colorado, and now, Bowling Green, Kentucky.

Education and Experience

I'm a proud Gator, with my Bachelor's and Master's degrees in Advertising from University of Florida. 

I began my career with AmeriCorps in Wyoming, where I honed my skills in grassroots campaign development and marketing communication strategies. Building and marketing disaster relief community programs in rural areas taught me the significance of meaningful community relationships, the power of strategic messaging, and the value in achieving remarkable goals with limited resources.

My heart led me back to Florida, where I worked with Harbor House of Central Florida, a prominent domestic abuse agency. Working closely with the team, we developed successful grassroots campaigns to support our mission, making a genuine impact on the lives of survivors. In addition to securing and managing partnerships with major brands like EA Sports, Walt Disney World, and the Orlando Magic, I also assisted in development of a mobile app to empower healthcare professionals to screen patients for domestic abuse, winning third place in an international Ending Violence Challenge issued by The Avon Foundation for Women and the National Academy of Medicine. Along with the mobile app, I helped establish the groundbreaking Paws for Peace Kennel, a facility that offered shelter to survivors' pets. Witnessing the transformative impact of these initiatives was immensely rewarding.

Currently, I wear several professional hats. I work remotely as the Targeted Marketing Director - Strategic Projects for Vitalant, the nation’s largest independent, nonprofit organization focused exclusively on providing lifesaving blood products for patients in need at nearly 1,000 hospitals across the United States. I’m also a Professional-in-Residence at Western Kentucky University, teaching courses in the Advertising Program within the School of Media and Communications. Along with my husband and family, I also co-own Bluegrass Eco-Blasting, a mobile sandblasting company serving Bowling Green.

During my more than 10 years with Vitalant, I’ve provided national strategic leadership for marketing and communications efforts for hospitals, blood donors, blood drive hosts and philanthropic supporters. In 2017, following the deadliest mass shooting in modern U.S. history, I flew to Las Vegas to help manage global media interest in the organization’s response to the tragedy. I did the same after a mass shooting that killed 23 in El Paso in 2019.

I helped develop the strategy for and implement Vitalant’s “COVID Rescue Team” campaign, aimed at increasing convalescent plasma donations, or plasma from patients who had recovered from the disease and contained antibodies - a leading treatment for the virus at the onset of the pandemic. The campaign exceeded all expectations, resulting in 243,000 appointments to donate convalescent plasma, surpassing its collection goal by more than double, collecting more donations than any other blood center in the nation and saving countless lives. COVID Rescue Team was honored by Chief Marketer as 2022’s Gold Pick for Best Health and Wellness Campaign.

Community Work

I continued my work to support survivors of domestic abuse by volunteering with Family Tree in Denver, serving on the Board of Directors and leading their Communications Council from 2019 through 2022. I’m a founding board member of The Healing Collaborative, a Denver-based nonprofit providing cutting-edge mental health technologies to children and adults experiencing adverse effects of trauma. Eager to begin volunteering in Bowling Green after relocating in 2021, I joined the United Way of Southern Kentucky Kindergarten Readiness Allocations Committee to learn more about our area’s charitable organizations and assist with distributing grant dollars. I’ve also volunteered with Hope House Ministries with my Living Hope small group since moving and look forward to increasing my philanthropic support of local missions.

Work with Me

I find immense joy in connecting with audiences, telling compelling stories, and building lasting relationships with partners  to drive impactful marketing campaigns. With my deep understanding of digital marketing, advertising, communications, public relations, social media, fundraising and event planning, I am excited to team up with clients like you to create innovative campaigns, boost brand awareness, and achieve your marketing goals. Working collaboratively, we can make a remarkable impact on your organization's success.

Let's embark on this journey together and craft compelling narratives that leave a lasting impression on your audience.

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